Building landing pages is a task that requires focus on one underlying principle: The ultimate goal of the page is to get more conversions and make more sales.
If the goal is to get more conversions, the page needs to cater to each user personally. But how can a web page be personalized to so many different visitors?
The answer is through dynamic forms, calculators and quizzes.
Outgrow offers these personalized solutions, making it a great way to get more quality leads. But is it the best option available to your specific needs?
What is Outgrow?
Outgrow is a system that offers dynamic form-building, quizzes, and advanced features to give companies a way to personalize customer experiences and gain more quality leads. Outgrow is easy to use, has a large library of templates, and has unique pricing options.
For example, Outgrow has templated calculators that give website visitors insight into what a company’s products and services can do for them. This shows each different visitor how a company can help their business.
Pros and cons of Outgrow
Pros
Very easy to use
As is becoming standard for forms tools, Outgrow is a no-code system with a simple interface, helpful hints, and easy navigation.
Boosts chances of new leads
Outgrow has proven itself as a leader in increasing ROI, generating new leads, and increasing sales. This is likely due to the interactive, personalized content it offers.
Diverse pricing packages
One-size-fits-all solutions usually end up not fitting anyone’s needs. Outgrow adheres to that ideal with a wide range of options for pricing. Note their four pre-prepared plans are offered in both annual and monthly options.
And for those needing something even more specific, there is a ‘Custom Plans’ option, with qualifiers aimed at different business sizes.
Unique calculators, chatbots, and quizzes
Outgrow gives you the tools you need to get your landing page up and running with all the right features in place. Things like quizzes and calculators segment your visitors so that you can better understand their needs, and show them that your company can meet their specific needs properly.
Its chatbots let you create a brand-relevant voice to answer any questions your visitors might have.
Cons
Pricing
As great as Outgrow’s pricing options are for some users, there are plenty of companies that might need something else. Their basic packages are cheap, but in order to use an enterprise package with Outgrow, you’ll need to commit to $600/month. That’s going to be too steep for a lot of companies, especially when they can find alternatives for much cheaper.
Hidden costs
Many crucial features are available only against additional costs of several hundreds of USD per month. The necessity of these features will, of course, depend on what exactly you want to build. While some users may find that the features included in their plan suffice for their needs, many types of interactive content may require additional investment to fully leverage their capabilities.
Limited design flexibility
Outgrow offers very few options to customize the design, making it difficult to perfectly align your interactive content with your brand and achieve the exact design you have in mind.
Content limitations
Cookie-cutter templates are great for marketing teams in a time-crunch, but most often, marketers love to dig into a project with their creative juices engaged. Outgrow ends up handcuffing creativity by offering run-of-the-mill templates and simplistic interactive widgets.
And ultimately, a landing page created with Outgrow will be restricted to a pre-defined, constrained outcome, which the marketing team will have to adapt to, when it should be the other way around.
Suboptimal system/tools
All the features in the world don’t mean a thing if the system they’re loaded on isn’t seamless. Any slowdown results in a massive disruption to marketing teams as they work to finish their next campaign.
Basic analytics tab
The analytics tab is quite basic and does not display a question-by-question drop-off rate. Therefore, drawing actionable insights to optimize the performance of one's interactive content can be challenging.
7 Outgrow alternatives
If you’re looking for a new tool that could better fit your marketing team’s unique vision for campaigns, we’ve found the seven best alternatives available.
1. Heyflow
Heyflow is the leader in multi-step form creation, offering a unique, comprehensive system that allows you to build personalized funnels, calculators, landing pages, and other types of interactive content. It’s a no-code tool that brings a whole new meaning to user experience.
Key features:
Full design freedom
Features and templates optimized for the maximization of conversions
Integrated A/B testing feature
Custom code options
Multiple embedding options (e.g. as web component, pop-up, …)
Personalized customer experiences
Seamless integrations with a large number of marketing and sales platforms
Pricing:
Heyflow has four unique pricing packages that cater to businesses and teams of all sizes. It also offers a free two-week trial for each option.
Beyond these four plans, there's also an Enterprise plan and a more accessible plan specifically for startups.
Who should use Heyflow?
Heyflow is perfect for marketers looking to create personalized experiences and superior landing pages and forms. It’s best suited for companies that want to stand out and convert, with higher quality leads.
Why Heyflow over Outgrow?
Outgrow has all the basic features, enough to help users build quality landing pages and interactive content. But that’s not enough for marketing teams looking to buck trends and stand out. Heyflow offers much more room for creativity, with out-of-the-box integrations for all team members.
On top of that, its business pricing model is nearly half the price of Outgrow’s.
2. Ceros
Ceros stands out in the landing page creation world as a tool that is completely backed by an original AI system, which can fuel new ideas and creative campaigns.
Key features:
Uses an original AI system to help users build landing pages
Eases design for non-designers
Extensive design and editing tool
Pricing:
Ceros structures pricing options around your individual needs. You’ll have to request a quote to determine costs.
Who should use Ceros?
Marketers looking for AI-powered software that can fuel new ideas for stagnating landing page creation.
Why Ceros over Outgrow?
Ceros is turning heads in the industry with an intuitive interface and breathtaking designs. If you want an extra boost in the aesthetic department, Ceros is for you.
3. involve.me
Involve is a program dedicated to helping you build a more seamless process from landing page to conversion. It’s easy to create helpful tools like calculators to place on landing pages within involve’s AI-powered system.
Key features:
Pricing:
Involve offers four different pricing plans, with both a monthly and yearly option, as well as a free trial.
Who should use involve?
Companies focused on building the ultimate user experience should consider involve.me. The focal point of involve is giving companies a way to connect on a deeper level with site visitors.
Why involve over Outgrow?
From many users’ perspective, involve’s interface is easier to use than Outgrow. Also, the templates involve offers are smoother aesthetically and easier to navigate intra-page.
4. Genially
genial.ly, or Genially, is next on our list of Outgrow alternatives. It is an interactive design tool that is aimed at both businesses and educational systems.
Key features:
Pricing:
Genially has four different price plans, including a ‘school/education’ option for non-businesses, and a ‘Free’ option.
Who should use Genially?
Genially suits more wide-ranging usage, from businesses to educational institutions. For small teams who need the barebones tools, it should work fine.
Why Genially instead of Outgrow?
Genially suits the most basic of users, in particular teams who don’t have the most complex of needs when creating their next landing pages.
5. Rockcontent’s Ion
Rockcontent’s product ‘Ion’ is a code-free system allowing companies a way to quickly and easily build unique content experiences.
Key features:
Pricing:
Ion comes in three different packages, a small, medium and enterprise sized option. The prices vary, and will require a Rockcontent team member to deliver a quote.
Who should use Ion?
Larger companies are more likely to benefit from the options and features Ion has to offer. Ion has been proven to increase lead volume over a decade of recorded data.
Why Ion instead of Outgrow?
The immense integrations of Ion make it an attractive alternative to Outgrow, and its data-first mentality when attaining leads is an ideal model.
6. Apester
Apester is a program that prioritizes giving companies a way to easily build, design, and edit different types of landing pages.
Key features:
Pricing:
Apester is limited in pricing packages, with only 2 different options, but it does have an annual and monthly option, as well as a free trial.
Who should use Apester?
Apester is ideal for companies with a specific niche, like ‘sports’ or ‘finance’, as Apester segments its offering with these different groups in mind.
Why Apester over Outgrow?
Outgrow allows for personalization, but Apester narrows its personalization options down even further, making it ideal for marketing teams with very specific theme ideas for a landing page in mind.
7. Unbounce
Unbounce has highly customizable, affordable tools that give marketing teams ways to build successful landing pages that convert.
Key features:
Pricing:
Unbounce has 4 different monthly pricing packages, all with a free trial except for the ‘Concierge’ feature.
Who should use Unbounce?
Unbounce is ideal for marketing teams with limited writers or writing resources, as Unbounce makes writing content the easiest part of a landing page, offering an AI writing tool within its system.
Why Unbounce over Outgrow?
Unbounce’s landing page builder is generally easier to navigate than Outgrow’s. Also, Unbounce has novel features you can’t find elsewhere.
Final thoughts
Outgrow has some helpful features and tools, and even though it’s a quality tool, it won’t always fit with your teams’ needs.
Getting more conversions and making more sales is crucial, so any tools you use to help you do so should be constantly scrutinized and reviewed. Look for the system that matches what your company is trying to accomplish before committing to or switching off Outgrow.